About

Gayle Yelon is an accomplished creative, entrepreneur, and seasoned startup founder. Beginning her career in the Venture Capital Space in 2015, she worked closely with CEO and Founder Chris Burch at Burch Creative Capital on brand deals such as Solid&Striped and STAUD.

After leaping into the start up space with DIRTY LEMON, a Burch CPG portfolio beverage brand with a focus in downtown culture and wellness, Gayle fell in love with the drive and hustle of founder lifestyle. Serving as head of VIP and Events, Gayle became familiar with how to build community and drive brand recognition.

In 2018 Yelon joined forces with friend and creative confidant Carolina Cordon-Bouzan to incubate and develop MONTSERRAT New York, the two took on the jewelry space as Co-Founders in their first ever venture.

MONTSERRAT New York would grow to become a well known New York City it-girl brand with features in VOGUE, Cosmopolitan, and NYMag to name a few. To this day the brand is worn by celebrities and influencers such as Ciara, Alix Earle, and Remi Bader.

Gayle has since launched THE GYUIDE, an all services brand agency focusing on brand development and growth, idea incubation, influencer strategy and community building.